Buick vehicles are remarkable products. They certainly give off a luxurious air wherever they travel. However, the price points of some Buick models seem to bring a near impossible value for the machine. Can a top-tier ride really be had at such a great price? Is Buick a luxury car or not?
Buick: The GM Luxury Brand
Yes, Buick is marketed as a premium automobile brand; it advertises its vehicles as “luxury cars built with luxury features.” The nameplate holds the distinction of being applied to luxury vehicles that are positioned above the mainstream GM brands, such as Chevrolet, but below the flagship Cadillac division.
Buick models consist of luxury sedans, SUVs and crossovers. They’re almost always sold alongside GMC models at joint dealerships, GMC being the General Motors brand of luxury trucks. Interestingly, that is not the case with us here at Eric Von Schledorn; we have the privilege of being one of the special few that deals in Buick but not GMC.
Tell me about Buick.
Okay. Buick was one of the first American automobile marques. It was also the company that established General Motors back in 1908.
Buick models hold the distinction of being luxurious without tending to be as expensive as some other luxury cars. They have a reputation of appealing to older drivers and the Chinese; in fact, 80% of Buick models are sold in China. This can be attributed to a special esteem the brand holds in the country.
What is a luxury car?
Two definition of luxury as a noun are:
- The state of great comfort and extravagant living.
- An inessential, desirable item which is expensive or difficult to obtain.
A luxury item is something that goes beyond basic necessities. It brings a higher quality than usual, and also broadcasts the fact that one can afford such an unnecessarily nice thing.